Westfield Hamburg Überseequartier turned one. That calls for a party, not a product presentation. 

The brief came through Westfield, with Hamburg based Ce und Co steering concept and communication, a partnership we look back on with real pleasure. But the true challenge wasn’t the runway. It was dozens of brand stores, each with its own collection and its own story, that had to melt into one synergetic show. Without the audience noticing any of that complexity. 

That is exactly what SESSIBON is good at: closing every gap. Making the impossible happen anyway. 

The idea for a stage shaped like a birthday cake came from our Hamburg partner. We drove the production together with them. Fun, energetic models who bought into the story were a simple but essential ingredient. But the picture only came together through the organization behind it: the right music, the right flow, and a choreography that made dozens of separate brand stores feel like one show. 

Models changed in seconds in a kiosk beside the runway, moved unseen behind pipe and drape, and every route and every timing was worked out to the second, and rewritten on the spot whenever reality had other plans.