For the launch of their new “Flextreme” collection, HAIX wanted to challenge the conventional boundaries of workwear. With a focus on creativity and innovation, SESSIBON was tasked with producing a fashion show that would leave a lasting impact—one that redefined how workwear is perceived and presented.
Redefining workwear through fashion
When HAIX, a brand renowned for its innovative workwear, introduced the “Flextreme” collection, they wanted a launch that challenged the conventional ideas of workwear. Partnering with SESSIBON, the goal was to create a show that was not just a presentation, but a dynamic experience that highlighted the bold spirit of the collection.
Bringing the runway to life in the SV Darmstadt Stadium
SESSIBON took the Flextreme collection to the next level by transforming the SV Darmstadt stadium in Germany into an exciting stage. With a striking combination of four dancers and four models, the runway became a vibrant platform where creativity met functionality. The choreography and styling ensured that the collection was not only seen but felt, leaving a lasting impression on the audience. Because who says that workwear needs to be boring?!
Seamless execution, front to back
From concept to completion, SESSIBON’s team orchestrated every detail to create the most impactful experience possible. The energy on the runway was matched by the expertise behind the scenes, where a talented crew worked tirelessly to ensure the show ran smoothly. With dynamic choreography and a flawless execution, the Flextreme collection was showcased in a way that blended fashion with entertainment. Fashion meets fun!
An unforgettable showcase of innovation and style
The fashion show proved that workwear can be both functional and stylish. By combining HAIX’s innovative approach with SESSIBON’s expertise in creating elevating experiences, the show became a statement of creativity and impact. It was more than just a product launch—it was a celebration of what workwear can be!
Client
HAIX Germany
Year
2024
Expertise
Shows & Events
Services
