Tradefair show

Over 2,000 exhibitors from 63 different countries, a trade floor of 78,000m2 and over 73,000 visitors divided across four days. The A+A is the international fair for Safety, Security and Health at Work.

SESSIBON also provides shows for the corporate market. In collaboration with fourteen international brands, SESSIBON creates a storytelling concepts. Because functionality is no longer the only factor in safety wear, looks and comfort are also an important topic.

Two days of rehearsals, four days of production. In a black box at the fair, visitors are drawn into the story of high visibility work wear. Prior to the event, SESSIBON spoke with the marketing managers of all brands, contacts from all over the world, and translated their USPs into fashion shows with an extra dimension.

Every brand presents its collections by means of their own unique show concepts, using visuals, choreography, music, soundscapes, styling and props. SESSIBON manages all elements to highlight the collection’s most unique detail. With a camera crew, the images are displayed live on the ledwall and at the same time, the audience is blown away by the bigger picture.

Participating brands include CAT Footwear & apparel, Airtox, Kansas, Uvex, Würth Modyf and Pionier Berufsbekleidung.

“ For SESSIBON, running an entire production in German or English is no problem at all.

The stage design is conceived and determined in consultation with the organisation of A + A and the technique is provided by BTL Veranstaltungstechnik. For six days, the teams worked together closely – in fluent German of course. For SESSIBON, running an entire production in German or English is no problem at all.

In addition to the live footage and tailor-made show, each brand was given an aftermovie for their own marketing purposes. A durable experience for both the brands and visitors, in a world where people matter.


A+A Tradefair, Messe Düsseldorf




Fashion shows & events