Twenty-two years ago, Livera became one of the first clients of the then-young company SESSIBON. This long-standing relationship has been marked by innovative projects and collaborations, including the recent challenge of organizing a fashion event amidst significant industry changes.
Livera faced the challenging task of organizing a brand event that was both inspiring and practically feasible. The initial plan for a physical fashion show at the Carlton President Hotel in Maarssen had to be reconsidered due to capacity limitations. This led to the idea of creating an innovative, virtual fashion experience.
Creating the virtual fashion show
With a set budget and the challenge of presenting a diverse cast of models, SESSIBON transformed the concept of a classic fashion show into a fully digital production. The team decided to record the fashion show at Studio Radium, overcoming the aforementioned limitations and introducing an entirely new way of presenting fashion.
“SESSIBON transformed the concept of a classic fashion show into a fully digital production.
Behind the scenes
The process involved meticulously choreographing fashion shows, selecting music and content, and aligning all elements to create a cohesive experience. The SESSIBON team worked closely with the Livera team on every detail, from styling to the final presentation, with a strong emphasis on diversity and inclusivity, proudly allowing for unabashed self-expression.
A new era for digital fashion shows
The result was a captivating half-hour virtual fashion show that was not only shown live to the audience but also provided valuable content for future campaigns for this collection. This show marked a turning point in how fashion events can be produced and presented, demonstrating that creativity and innovation are key to success in challenging times.
Client
Livera
Year
2023
Expertise
Shows & events
Models
Content productions
Services
- Stage management
- Content production
- Show production
- Choreography
- Models
- Video
- Event management