Last week, we brought a swoosh-powered experience to life for DesignerOutletRoermond and NIKE. Not your average store opening, but a high-energy run from the old to the brand-new NIKE Value Store – right through the heart of the outlet centre. The kick-off? A human SWOOSH formed by 150 NIKE crew members and Designer Outlet staff on the parking lot.
The finish? A powerful huddle bursting with adrenaline, team spirit, and smiles all around.
Along the route, we transformed the path into a true NIKE runway – complete with a custom catwalk, branded backdrop, and a golf cart DJ booth to keep the energy flowing. Every detail was organized and produced by SESSIBON: from concept and staging to content creation.
Run. Record. Repeat.
“Running isn’t the goal. Creating impact is."
Behind every epic moment… a killer team.
Thank you to all partners and crew – you brought the energy, we shaped the experience.
Running isn’t the goal. Creating impact is.
Let’s keep moving.
Let’s keep making swoosh-powered memories.
Let’s create elevating experiences together.
Client
Designer Outlet Roermond
Year
2025
Expertise
Shows & events
Models
Content productions
Services
- Stage management
- Content production
- Show production
- Choreography
- Models
- Video
- Event management