{"id":15717,"date":"2025-11-03T16:40:24","date_gmt":"2025-11-03T15:40:24","guid":{"rendered":"https:\/\/www.sessibon.com\/case\/westfield-centro\/"},"modified":"2025-11-06T15:58:04","modified_gmt":"2025-11-06T14:58:04","slug":"westfield-centro-2023","status":"publish","type":"case","link":"https:\/\/www.sessibon.com\/nl\/case\/westfield-centro-2023\/","title":{"rendered":"Westfield Centro 2023"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"15717\" class=\"elementor elementor-15717\" data-elementor-post-type=\"case\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3aca85 e-con-full e-flex e-con e-parent\" data-id=\"f3aca85\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4c622c1 e-con-full e-flex e-con e-child\" data-id=\"4c622c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b457d21 elementor-widget elementor-widget-heading\" data-id=\"b457d21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Westfield Centro 2023<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00df18a e-con-full e-flex e-con e-child\" data-id=\"00df18a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ecb4d elementor-widget__width-auto KNOP elementor-widget elementor-widget-button\" data-id=\"c9ecb4d\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"KNOP\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sessibon.com\/category\/shows-events\/\" id=\"KNOP\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Show &amp; Events<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26b4ff4 elementor-widget__width-auto KNOP elementor-widget elementor-widget-button\" data-id=\"26b4ff4\" data-element_type=\"widget\" data-e-type=\"widget\" id=\"KNOP\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.sessibon.com\/category\/models\/\" id=\"KNOP\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Models<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54250d3 e-flex e-con-boxed e-con e-parent\" data-id=\"54250d3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.sessibon.com\\\/custom\\\/gluegradient.mp4&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-6372bb5 e-con-full e-flex e-con e-child\" data-id=\"6372bb5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26207e2 elementor-widget elementor-widget-spacer\" data-id=\"26207e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac6289 e-flex e-con-boxed e-con e-parent\" data-id=\"5ac6289\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5ccb59 e-con-full e-flex e-con e-child\" data-id=\"c5ccb59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8de4b22 elementor-widget elementor-widget-text-editor\" data-id=\"8de4b22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRecently, Westfield Centro approached SESSIBON to organise a fashion event. Their explicit request was that &#8211; contrary to what is usual &#8211; in addition to focusing on the brands, this time the focus should also be on the fashion trends for the season. Together, we sat down at the drawing table for a brainstorming session and looked at what practical conditions we needed to take into account. From there, we made an outline of what the event should look like, resulting in a unique new concept.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51e9d83 elementor-widget elementor-widget-text-editor\" data-id=\"51e9d83\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>To think from a fresh perspective<\/strong><br \/>We decided to communicate a number of trends that are promising and hot. With these trends, we provided the audience with concrete inspiration in addition to the experience of the event.<\/p><p><strong>From Moodboard to collection<\/strong><br \/>In our approach, we summarised a dozen fashion trends in moodboards. Based on these moodboards, we contacted the (multi)brand stores in Centro and, based on these moodboards, they put together collections expressing the trends.<br \/>In doing so, the stores could rely on our support and advice from our team. In addition, they were given the opportunity to think along with trends themselves. Apart from the fact that sparring with professionals is great fun and gives a lot of energy, it is also inspiring. For us, it is a valuable by-product in early project planning.<\/p><p><strong>A project design characterised by innovation and efficiency<\/strong><br \/>One of our core qualities, born from the experience of hundreds of events over the past 20 years, is the way we know how to translate our client&#8217;s wishes into a practical concept. Concepts that are both innovative and efficient and take into account limiting factors that initially seem to be a game-changer. For this event, for instance, we decided to use a compact and all-white 4x4m setup surrounded by trusses. In the set-up, we positioned a wall composed of white panels interspersed with LED tiles, which allowed us to enable any desired projection and decor. Furthermore, we placed blocks to allow some dynamics in the models&#8217; choreography as well. Combining this with perfect lighting and the right music gave each (multi)brand store its own identity. And all controlled by just one operator. This is what we at SESSIBON call a FLASH concept.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a9ee50 elementor-widget elementor-widget-spacer\" data-id=\"5a9ee50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a335a6 elementor-widget elementor-widget-heading\" data-id=\"3a335a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">\u201c This is what we at SESSIBON call a FLASH concept.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5db5aa7 elementor-widget elementor-widget-spacer\" data-id=\"5db5aa7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9e021 elementor-widget elementor-widget-text-editor\" data-id=\"6e9e021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>There&#8217;s no business like show business<\/strong><br \/>This set-up made it possible to display every trend in detail. A great gimmick is that we could also use the LED tiles to communicate logos and texts as well as appropriate images of materials, patterns and atmospheres. The white panels caught the coloured light that eventually formed a perfect backdrop for a trend display. This is how you show a trend, tell a story and create atmosphere and experience, and thus appeal. A popular return on investment for shopping centres.<\/p><p><strong>Diversity in relation to the model group<\/strong><br \/>Last but not least. Sessibon has an extensive network of models. We intentionally choose not to provide the standard profile of a model with &#8217;the perfect measurements&#8217; but to deploy a credible and diverse group of models. We believe that when the group of models is a reflection of the relevant target group, it is easier for the audience to identify with the trend. At Sessibon, we have an eye for detail; we leave nothing to chance.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-67486ca e-con-full e-flex e-con e-child\" data-id=\"67486ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad6c294 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"ad6c294\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Client<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a2a4d8 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"0a2a4d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Westfield Centro<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f8d48ab elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"f8d48ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Year<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebcee03 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"ebcee03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2023<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1074520 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"1074520\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Expertise<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc7d1a elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"2dc7d1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Fashion shows &amp; events<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36a1961 elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget elementor-widget-heading\" data-id=\"36a1961\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Services<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6584acf elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"6584acf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1175.2 1104.6\" style=\"enable-background:new 0 0 1175.2 1104.6;\" xml:space=\"preserve\"><path id=\"Path_32\" d=\"M465.8,0v423.5L77.6,271.7L0,501.1l391.7,134.1l-247,331.7l197.6,137.6l240-345.8l250.5,345.8l187.1-137.6 l-247-331.7l402.3-134.1l-84.7-229.4L705.8,423.5V0H465.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Stage management<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1175.2 1104.6\" style=\"enable-background:new 0 0 1175.2 1104.6;\" xml:space=\"preserve\"><path id=\"Path_32\" d=\"M465.8,0v423.5L77.6,271.7L0,501.1l391.7,134.1l-247,331.7l197.6,137.6l240-345.8l250.5,345.8l187.1-137.6 l-247-331.7l402.3-134.1l-84.7-229.4L705.8,423.5V0H465.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Choreography<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1175.2 1104.6\" style=\"enable-background:new 0 0 1175.2 1104.6;\" xml:space=\"preserve\"><path id=\"Path_32\" d=\"M465.8,0v423.5L77.6,271.7L0,501.1l391.7,134.1l-247,331.7l197.6,137.6l240-345.8l250.5,345.8l187.1-137.6 l-247-331.7l402.3-134.1l-84.7-229.4L705.8,423.5V0H465.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Models<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1175.2 1104.6\" style=\"enable-background:new 0 0 1175.2 1104.6;\" xml:space=\"preserve\"><path id=\"Path_32\" d=\"M465.8,0v423.5L77.6,271.7L0,501.1l391.7,134.1l-247,331.7l197.6,137.6l240-345.8l250.5,345.8l187.1-137.6 l-247-331.7l402.3-134.1l-84.7-229.4L705.8,423.5V0H465.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Show production<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1175.2 1104.6\" style=\"enable-background:new 0 0 1175.2 1104.6;\" xml:space=\"preserve\"><path id=\"Path_32\" d=\"M465.8,0v423.5L77.6,271.7L0,501.1l391.7,134.1l-247,331.7l197.6,137.6l240-345.8l250.5,345.8l187.1-137.6 l-247-331.7l402.3-134.1l-84.7-229.4L705.8,423.5V0H465.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Video<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1175.2 1104.6\" style=\"enable-background:new 0 0 1175.2 1104.6;\" xml:space=\"preserve\"><path id=\"Path_32\" d=\"M465.8,0v423.5L77.6,271.7L0,501.1l391.7,134.1l-247,331.7l197.6,137.6l240-345.8l250.5,345.8l187.1-137.6 l-247-331.7l402.3-134.1l-84.7-229.4L705.8,423.5V0H465.8z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Show calling<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" id=\"Laag_1\" x=\"0px\" y=\"0px\" viewBox=\"0 0 1175.2 1104.6\" style=\"enable-background:new 0 0 1175.2 1104.6;\" xml:space=\"preserve\"><path id=\"Path_32\" d=\"M465.8,0v423.5L77.6,271.7L0,501.1l391.7,134.1l-247,331.7l197.6,137.6l240-345.8l250.5,345.8l187.1-137.6 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