How do you celebrate 25 years of style, vision, and femininity? For Le Marais, we conceived and produced a unique fashion experience at the Thermen in Maastricht. Not just a show, but a digital time travel – with a very special co-host: the digital twin of founder Tanja Telders.
From idea to experience. Future-forward, always with flair.
This avatar, developed in advance using prompts and input from Tanja herself, guided the evening. Year by year, she introduced a memorable moment from fashion history with flair and personality. In this way, we made the story of Le Marais tangible, visual, and captivating – from the beginnings in the Stokstraat Quarter in 2000 to the vision of a stylish future.
Client
Le Marais
Year
2025
- Creative concept
- Production coordination
- Development and scripting of the digital twin
- Show calling
- DJ
- Choreography
- Styling
- Models
