Retail fashion event

Two events, one day, one crew! On the longest day of the year, SESSIBON fills every minute with unique live experiences in Maasmechelen Village, the outlet shopping centre in Belgium Limburg.

Especially for this occasion, all kinds of boutiques present themselves to visitors. The SESSIBON styling team was challenged to deliver mixed and matched outfits of the best of Maasmechelen Village.

During the day, shoppers are surprised with pop-up shows at various locations, whereas the shopping floor serves as a catwalk. During these shows, multiple collections are on display: our styling team selected the highlights of over 50 shops and combined these into sensational outfits.

Staying longer becomes even more fun with the 'Overtime' concept, an after-work party with a bite, drink and dance floor. In the evening, Maasmechelen Village becomes even younger, chiquer and trendier. SESSIBON seamlessly matches this transition with a stylish catwalk on the Overtime stage. The shops stay open till late; presenting oneself on the catwalk is scoring in Maasmechelen Village!

For SESSIBON, the total picture is important. All outfits have been returned to the participating brands on the same day. Ready for sale!