Magazine Walk

At the occasion of the reopening of the ZARA in shopping centre EntreDeux in Maastricht. Together with communication agency Zandbeek, SESSIBON spreads rumours throughout the entire city to attract visitors to the new shop.

Imagine: you're strolling through the city centre when the streets are suddenly filled with gigantic magazine covers with real-life models in front of them. The Entre Deux collections are promoted by models, who are styled in their collection. The models take the audience from one hotspot to the next, and, during this flash mob, they invite people during to win awesome prizes by placing a photo of themselves and their favourite model online with the right hashtag. The offline activation in the city centre, and the many online photos create traffic both offline and online and contribute to the marketing and communication campaign.

Not a standard opening party, but a creative concept to celebrate success as well as to create the desired image. That's the branding of SESSIBON.