Content creatie - Fashion Shopping Week

How do you engage the online shopper and organise an event without visitors, that still reaches a lot of people...? With the right online audience targeting, innovative ideas and authentic content. This is how Designer Outlet Roermond found SESSIBON.

In times of corona, a shopping centre like Designer Outlet Roermond has to rethink its strategy. SESSIBON has an eye-catching online version of the offline fashion shows. This generates various types of content. SESSIBON was realised within two days:

• A Digital Catwalk: a semi-live stream of the fashion show on the website and social media accounts
• Product photography for the website
• Campaign photos at iconic spots at the shopping centre for social media
• Multiple fashion clips for social media

The result is major; an online event pushed via the website, social media channels and newsletters and where you can find the products online directly on the Designer Outlet Roermond. The live stream fashion show has reached more than 100,000 viewers so far. All while being COVID-proof.

SESSIBON's styling team selected the items at the shops within two days and put together outfits from multiple brands. The production days entailed a collaboration between the camera crew, photographers, models, and the hair & make-up team to ensure that all looks are stunning offline as well as online. Brands such as American Vintage, Dr. Martens, NIKKI, BA&SH, Marc Cain, Furla, Karl Lagerfeld, and more... all featured on the catwalk.