Boels/Dolmans Cycling Team

During the team presentation of the international ladies cycling team BOELS/Dolmans, SESSIBON is given the challenge to present the cyclists to the press and audience in a spectacular fashion. A catwalk is created designed like a street and ending with a ramp, which the cyclists can cycle off.

The team, with multiple world and Olympic champions such as Anna van der Breggen, Chantal Blaak and Amalie Diderisken, is introduced one by one via a video compilation of their highlights. Subsequently, they enter the stage via the LED wall that slides open. Afterwards, Sander Kleikers interviews the team members about their careers and ambitions. Kleikers is the host of this press event, during which both the sponsors and new team are introduced.

SESSIBON fully unburdens the client during this production and carries out the concept, in which the video compilations created by Southbound Media plays an important role. Naturally, an aftermovie by HOUTvideo forms the perfect conclusion.