At SESSIBON, we take pride in transforming ambitious ideas into reality. For Fortex Fitness’ campaign, we didn’t just capture images—we crafted a narrative that resonates with their commitment to sustainability and performance. Whether you’re a creator or a brand looking to make an impact, we’re here to turn your vision into compelling content.
Fortex Fitness is a pioneering sports brand dedicated to integrating sustainability into high-performance athletic wear. Emphasizing the use of eco-friendly materials such as bamboo, Fortex aims to combine functionality with environmental responsibility.
A race across Maastricht
Our dear partner Metasuite approached us with an ambitious assignment. The goal was to create a compelling and dynamic visual narrative that would capture the essence of the sustainable athletic gear of Fortex Fitness. Knowing that combining forces is the secret ingredient to all success, SESSIBON joined in assembled a top-notch crew to bring Fortex Fitness’ vision to life. The production took place across multiple locations, including a studio, a parking garage, a music studio, and a local gym. This diverse array of settings was crucial to showcasing the versatility and durability of Fortex Fitness’ products.
Teamwork makes the dreamwork
The success of this project hinged on seamless collaboration among various experts. The crew included a director, models, a stylist and a project manager who crafted a detailed shot list and coordinated every aspect of the shoot. In just one day, we captured high-quality images and video footage across all chosen locations. The talented photographers and videographers of Spectral Cinematics worked on the spot and behind the scenes to refine and perfect the content, ensuring it met Fortex Fitness’ high standards and conveyed their message effectively.
“SESSIBON's strength: establishing the ultimate creator mix.
The creator mix
The final deliverables for Fortex Fitness were a series of stunning visuals that captured the brand’s unique identity. The campaign effectively highlighted the sustainability of their products while showcasing their practical application in various environments. Our director’s vision, the stylist’s creative touch, Spectral Cinematics’ expertise and Metasuite’s eye for detail all came together to create a cohesive and impactful campaign.
Client
Fortex Fitness
Year
2024
Expertise
Content production
Services
- Models
- Content production
- Project management
