The shoppers are treated to short, entertaining shows in which various collections are shown. An experience that’ll certainly leave an impression, one that the visitors will talk about.

Simple as it looks… A concept such as this requires lots of preparation. It’ll only look credible when everything is perfectly organised. Planning the pop-up actions means analysing the location maps, ensuring that no passageways are obstructed, dividing and styling the collections, preparing the technical provisions and more: SESSIBON creates a complete choreography. From the visible models to the stage hand who places a rope barrier mark the catwalk. Everyone is part of the act.

Thanks to the tight planning, multiple shows can take place on multiple locations, where each brand receives maximum exposure. All the customer’s wishes are gathered and all the opportunities the location offers are fully utilised (for more than 100%).