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Unexpected fashion days CentrO

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SESSIBON continues to innovate in show direction and event management.

Expect the unexpected when you let the creative minds of SESSIBON run free. Placing a standard catwalk in the 'flagship shopping centre' of Unibail Rodamco Westfield; Centro Oberhausen, is certainly not an option for SESSIBON.

Instead, there's an innovative lift that blends seamlessly with the architecture. Models enter the lift on the first floor and are taken to the catwalk on the ground floor with a visual storyline. Brands such as G-Star, PUMA, America Today, Lacoste, Armani Exchange, WE, Sinn and Guess present their collections. Not only through their products, but through the whole experience. SESSIBON takes the identity of a brand and immerses every element in it; an interplay of music, image and choreography.

Famous model/influencer Anna Hiltrop opened the shows. SESSIBON was inspired by the visual materials of the campaign and interlaced this storytelling with the entire project. Music, visuals and the integration of professional dancers: all up to the smallest detail.

A three-day show concept that was kicked off by a VIP event. To add a call to action to this event, the audience could use the SNETCH app; an interactive experience both on and off screen. By downloading SNETCH, visitors can interactively participate in a true fashion experience. They receive information about brands and accompanying outfits on the catwalk on their own phone, actions can be communicated and each visitor can 'snetch'.

Want to know more about SNETCH? Click here

Client

Centro, Oberhausen

Year

2019

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